Me, My Selfie & I
Tuesday 2nd June 2015
It all started innocently enough. A few of them taken were here and there, then it began to spread and then it became a craze that took over the world. Now it is no longer a “trend” or a “fad”, it is simply a behavioural norm that we are so accustomed to we longer notice. Any guesses as to what I am referring to? The odds are you will shamelessly have taken one (or maybe an abundance) yourself and they will most likely be in your possession right now. They are the latest entry in the pop culture archive and they are commonly referred to by a mere sole word that is always rising in the ranks of power: “selfie”.
Yes, despite starting off as an innocuous niche twitter hash tag, even as potentially far back as 2004, “selfies” have since risen to global dominance and are both a standard part of our vocabulary and behaviour. Nothing quite exemplifies the now new-found normality and acceptance of “selfies” quite like the fact that since 2013, “selfie” has cemented itself a position in the online Oxford Dictionary. Therefore, for those who are selfie ignorant, a “selfie” can be defined as “A photograph that one has taken of oneself, typically one taken with a smartphone or webcam and shared via social media".
Although I am not a personal avid fan of selfies, I am particularly intrigued to see their impact on the travel industry and how they influence the way in which people travel. Indeed, it is undeniable the correlation between “selfies” and vacations because ultimately, social media has totally revolutionised how travel photos are taken. I am sure most of us still remember the days when the digital camera was the latest sought after technological development when it came to photography, however long gone are those days. Now, it is all the aforementioned selfies and Instagram filters so we can post and boast to the world right there and then the adventures we are engaging in.
Nothing quite epitomises the social media revolution quite like the fact that apparently holidays are no longer the personal experience taken just for us, in helping us to explore and escape, but they are now taken to be made for sharing. This trend has led to a whole new brand of travellers, now recognised by the Future Foundation report as “social-capital seekers”, who travel with the over-riding ambition of documenting their adventure and therefore designing it to be Facebook, Twitter, etc. post friendly. Even already the bond between holiday snaps and social media can be reflected in that a survey for Hotels.com revealed that twenty-five per cent of British travellers share a photo within an hour of arriving at their holiday paradise, although the average time people wait is almost three hours.
Going on holiday and the taking of photos are synonymous activities because photos are that way of documenting the happy memories and preserving them so you can look back at them and reminisce. However, the development of selfies is beginning to question whether this remains the true primary motive. More often than not, it is likely that on your social media you will spot someone posing with *insert iconic landmark”. From the Empire State Building to the Colosseum to the Eiffel Travel; they have all played the scenic backdrop for someone’s mobile phone selfie portrait. If anything, the development of the selfie stick has exacerbated this trend as it is now even easier to get the perfect angle and pose for that ultimate selfie which will trigger a plethora of likes and retweets. Therefore, narcissism and selfies are beginning to become quite inter-linked with people believing that all these self-portraits taken in cultural and heritage rich locations are more a means of boasting about the locations we have been. It can be debated how truly interested someone is in the attraction itself and the meaning and values it holds. Potentially, we are no longer living in the moment and taking in the time to truly bask in the beauty of attractions because we are all just superficially about taking the “ultimate selfie” to show the world that we were there.
Linking on to this notion of a lack of cultural engagement, and just general health & safety, is that further debate is igniting in the travel industry when it comes to selfies, or at least selfie sticks, with increasing numbers of attractions banning the admittance of selfie sticks. For instance, Disney World has been the latest attraction to post physical signs forbidding the use of selfie sticks and therefore joins the ever growing list of anti-selfie stick locations which also includes the prestigious likes of the Colosseum, the Guggenheim Museum, The National Gallery in London as well as a variety of stadiums.
Ultimately, selfies will remain a divisive topic. Potentially they are the epitome of the shallowness and narcissism of our generation in terms of how we feel our self-worth and popularity is all linked to the followers we have and the number of retweets. If it cannot be documented to the world on social media to be admired, then what is the point? Alternatively, selfies are just a fun way of us leaving our mark on the world and showing that we were here on this Earth at one point and as a reminder of the magnificent sights and wonders we have witnessed. As I have been told, anyone can go on Google and get a photo of Big Ben or the Grand Canyon, but you will never be able to find one that was clearly yours if you are not starring in it also. Likewise, they also are just fundamentally practical, particularly for solo travellers, because they prevent you from having to awkwardly walk up to someone red-faced and embarrassed asking them to take your photo for you (and then again, if you invariably do not like it).
Personally, I think there is nothing wrong with a good selfie or two as it is just a fun means of snapping a moment in time and connecting with your friends and family to show them where you are causing trouble. However, the most critical thing to remember is that if we are taking them with, or in, cultural attractions like museums or historical landmarks, yes it is good to take a moment to document our time there, but also to take a minute to fully understand the true value of the attraction and what it stands for and represents.
P.S. The Spires is not on the anti-Selfie Stick list and so we fully embrace and enjoy seeing selfies or just old-school photos of our guests in our apartments. Post to our Instagram using #TheSpiresApts or simply tweet us @TheSpiresSuites and @SpiresAptColl so we can see how you are enjoying your stay!
P.P.S Our blog photo is token of our globetrotting National Sales Manager Craig-look at the hills to work out which location he took the selfie in!